August 2011 Retail Therapy through Human Traffic Analysis
Mantri Square, A Case Study BANGALORE – August, 2011.DELOPT'S Human Traffic Analysis solution (HTA) is a leading retail counting solution to stores/chains, malls and establishments. DELOPT's HTA offers a highly accurate and robust
counting solution with features such as multiple data reporting and analysis, graphical representation of reports.
The HTA today is a leading people counting / human traffic analysis technology provider in the country and overseas with a huge client base all over the world. Mantri Square,
Bangalore has deployed the solution since 2009 and below is a brief overview of this site.
CUSTOMER Mantri Square, Bangalore
Background Mantri Square is a bustling city Mall located in the heart of Northern Bangalore city. It is one of the largest malls in India and is home to numerous International and local retails
chains, small and medium businesses. Mantri Square being the only world class mall in northern Bangalore locality attracts a huge number of people on a day to day basis.
Challenges Being at the centre of North Bangalore and with easy access to various surrounding localities Mantri Square attracts a huge inflow of human traffic on a daily basis. In spite of
being one of the largest malls in India the Mantri mall always is choc a bloc with visitors spread throughout the mall. On the busiest day, the mall attracts over 80,000 people. The
mall has multiple entries and exits and hence tracking the accurate footfall of the continuous flow of people was a huge challenge for the Mall owners. The Mall management
were very particular about the use of technology versus the conventional use of security guards manually counting people.
Solution After detailed study of the Mantri Square requirement DELOPT successfully architected, designed and deployed a total end to end stand alone solution to address this need at
Mantri Square that is fool proof, easy scalable and very user friendly. DELOPT's HTA solution comprised of IP based counting solution with use of over head cameras as sensors.
All the equipments were networked through Ethernet to a centralized server for data collection and for statistical report generation.
The software consisted of live graphs which always gives the instantaneous live people count inside the mall premises. The statistical analysis captures, reports all the key data
necessary for Business Intelligence to optimise the operation of businesses.
Propcare Mall Management (I) Pvt. Ltd manages the operations of Mantri Square. Mr. Jonathan Yach, CEO said that "Mall Management is both a qualitative and quantitative
practice. In order to offer the best quality service, we need good quality data. DELOPT's systems fulfill our requirement in respect to people counting management. In point of fact,
we use the people counting system not only to count customers but to also evaluate peak load needs for housekeeping, parking valet and security staff. In this way, the maximum
service is available when most of our customers are in the mall. Human Traffic analysis leads to better retail sales and hence improved mall investment performance too ".
Dr. M. R Sheshadri, MD of DELOPT emphasised, "The uses of Human Traffic analysis systems are limitless. Retail is not the only use for the counting system, but it is also used in a
few multi-national companies for Emergency evacuation and fire evacuation systems. Impressed by the system at the Mantri Square, few of the retail stores inside the mall implemented
this in their store and extended the solution at their retail outlets pan India".
About HTA The Human Traffic Analysis suite comes from a feature rich iSecure Video Analytical Suite. DELOPT's HTA has over 1000+ individual installations across the world. Every
installation may be as small as 1 camera or as high as 100's of cameras.
For detailed product description and videos details please go to our product site http://www.delopt.co.in/isecureHTA.html
Key Features
98% guaranteed accuracy of counts
Real Time accurate reports of occupancy in Buildings
Capable to divide buildings into zones internally
Customisable feature rich dashboard of reporting
data, in turn enables data mining for analysis
Hourly, Weekly, monthly statistics
Comparison between two dates, months or years
Occupancy reports and up to 20 different reports
Uses of the system
Success and failure indicators
Efficient staffing based on footfall, optimisation of resources
Helps in planning and staffing
Accurate measurements of success rates of sales promotions
Helps in taking right decisions for increasing low people count
July 2011 DELOPT GYAN BANGALORE – July, 2011.DELOPT has been in the Security and Surveillance Industry since the early 1990's. It was founded by ex Indian Defence scientists. DELOPT is a leading vendor to the
Indian Defence and has successfully completed numerous projects for the Army, Navy and Air Force.
With a rich experience and know how of the security and surveillance industry and well established footprints in the defence sector, DELOPT has been growing and
creating a strong impact in the civilian market as well.
PRODUCTS Defence Some of the products that have been catered
to the defense sector are:
Multi function Up Front Control Panel (UFPCP)
Data Recorder System
Laser Seeker Electronics
cPCI - RF MODEM CARD
Video Trackers
Flight Control Electronics
Avionics Stores Management Units
Avionics Stores Management Units
Test systems for Airborne equipments
People Counting System DELOPT's People Counting System (PCS) is a valuable and a very necessary Retail Intelligence tool that provides counting solution to the Retail sector worldwide. Various establishments use DELOPT's People Counting System to map their customer footfall and sales conversion ratio.
Parking Security, Guidance and Management System DELOPT's Parking Security, Guidance and Management system has served malls, IT Parks and gated communities all over the country by ensuring safe and secure access to vehicles and users alike apart from being a great and
efficient tool in controlling the revenue and commercial aspect of parking management in today's scenario.
DELOPT's Parking solution offers a completely secure, easy, simple and satisfying parking experience to Property owners, operators and vehicle users.
iSecure - Intelligent Video Analytics DELOPT's iSecure Intelligent Video Analytics has created a buzz in the Security and Surveillance vertical after its successful launch within a very short span of time since its release. iSecure Video Analytics suite is operating in multiple customer locations across the globe since its release.
Thermal Imaging Cameras DELOPT 's Thermal Imaging Cameras have been critical in serving its customers with High end surveillance
and security requirements. DELOPT has numerous Thermal Imaging Camera ranges and has successfullyprovided solutions to various target customers in the country such as :
Airports
Border Security
Military
Police
Infrastructure and more
Commercial
DELOPT's commercial products include:
iSecure Intelligent Video Analytics
Parking Security, Guidance and Management System
People Counting System
Thermal Imaging Cameras
Video Trackers
February 2010 DELOPT and Milestone Systems Announce Integrated
Solution Partnership
iSecure analytics suite integrates with XProtect™ VMS COPENHAGEN/BANGALORE – February 16, 2010.Milestone Systems, a leading developer of open platform XProtect IP video management software, has announced the successful integration of iSecure video analytics from Delopt. As an authorized Milestone Solution Partner, DELOPT has integrated their iSecure Video Analytics Suite with Milestone XProtect™ IP video management software to provide cost effective, high quality video analytical solutions.
Delopt is an established leader in video-based people counting solutions with over 1000 installations and more than 3000 counting channels worldwide. Delopt already had an established suite of embedded analog-based video analytics. With its recent release of iSecure, an IP-based video analytics suite, along with its integration to the Milestone XProtect suite, Delopt has now paved the way for a more effective and affordable IP video analytical solution.
Milestone’s ability to support the widest selection of camera brands enables iSecure to work on an open platform. iSecure integrates with all the top offerings of Milestone: XProtect Enterprise, XProtect Corporate, and XProtect Central. The analytics manage Zones (Entry, Exit, In, Out), Camera Sabotage Detection, Persistence, Loitering, Tripwires, Multiple Tripwires, Counting and a multiple PTZ camera-based tracking suite.
The integration also includes iSecure-PCS (People Counting Solution) a “retail intelligence suite” for footfall traffic analysis. With one of the highest accuracies (95-98%) for video based systems, this software solution has Live Door/Isle Counts, Zone Counts, hour, day, month, and year-based reporting. Remote web-based support can be provided on the iSecure server along with automatic email features.
“Video Analytics is normally associated with high costs and complex installation configurations. This has subliminally and consciously hindered customers in opting for a Video Analytics solution. The Milestone-DELOPT integration solves the quest for a reliable, high quality and affordable integrated Video Analytics solution” said Dr. M.R Sheshadri, MD & CEO of DELOPT.
“The iSecure suite of analytics is one of the most comprehensive we have seen – especially with their People Counting and retail offerings, which make DELOPT an exciting Milestone Solution Partner for customers to gain more value-adding integrations with the XProtect IP video open platform,” added Martin Kaufmann, MSP Program Manager at Milestone Systems.
DELOPT received dedicated support in using the Milestone SDK and the integration work went smoothly to provide a total end-to-end solution. The integration process made use of the following Milestone plug-ins: XProtect Transact, Recording Server, Generic VA Plug in, XProtect Analytics Framework, and the XProtect Smart Client. A generic overview of the integration with Milestone is shown below.
iSecure is capable of requesting data from Milestone either on the same network or on a separate network. iSecure sends analytics events and alerts to the XPCO or XPE servers. XPE and XPCO in turn integrate video with the corresponding alerts along with video overlay information. Both the XProtect and iSecure servers can be accessed and alert events can be viewed outside the network.
About DELOPT : DELOPT, incorporated as a Private Ltd Company (was named as Deepti Electronics & Electro-Optics Pvt Ltd) in 2000, focuses on the design, development and production of a wide range of image processing and video based software and embedded systems. Primarily a R&D company, Delopt manufactures sophisticated target acquisition and tracking hardware. It is also a biggest manufacturer of Video based counting solutions and Video analytics in the Asia Pacific region. Defense offerings include Electro-Optics systems, Automatic test equipments, high speed Data Acquisition systems and Avionics, Display systems for Defense Applications. For more information, please visit www.delopt.co.in Contact Information : Yeshaswi Bharadwaj – Business Development Manager (Overseas- Asia, Europe)Mob: +919972526260 Sandeep R – Business Development Manager (Americas)USA- +1-408-834-8673
About Milestone : Founded in 1998, Milestone Systems is the leading global developer of open platform IP video management software, according to IMS Research five years in a row. XProtect™ gives users a powerful surveillance solution that is easy to manage, reliable and proven in thousands of customer installations worldwide. With support for the industry’s widest choice in network hardware and integration with other systems, XProtect provides best-of-breed solutions to ‘video enable’ organizations - reducing costs, optimizing processes, protecting people and assets. Milestone software is sold through authorized and certified partners.
January 2010 DELOPT’S Electronics City Installation DELOPT completed CCTV camera based surveillance systems at strategic locations in Electronic city. After successful trails by ELCIA Security personnel for 2 months, it has been handed over to the country's most elite security force CISF for operations on 29th Jan 2010.
The upcoming phases will include powerful video analytical capabilities such as crowd monitoring, left baggage detection, tracking systems etc.
December 2009 DELOPT wins Photo enforcement and Surveillance
Contract with NICE Toll Management. DELOPT wins the photo enforcement project with the prestigious Nandi Infrastructure Corridor. Every TOLL lane will be making use of DELOPT’s its photo-enforcement solutions namely the SecuPass for capturing all the vehicles images along with their number plate details. The customized Secupass would stream live videos back to the NICE servers via a secure IP link so that all the events are monitored remotely.
DELOPT would be making use of the award winning INFINOVA cameras to implement the complete solution. Every Toll will have individual cameras on each lane as well as an overall Pan Tilt and Zoom camera to zoom for Security and surveillance applications.
Every vehicle entry/exit into the NICE road will be marked and tagged for photo identification. The project will be implemented in a very short time frame of 3 months.
September 2009 DELOPT develops enterprise class network
video management software (V2217) with integrated video
analytics for INFINOVA DELOPT, a high technology company focused on the Security, Surveillance and Intelligent Transport Systems (ITS) market has worked closely with US based Infinova to develop the next generation enterprise class Network Video Management software (V2217) with integrated Video Analytics. The DELOPT & Infinova partnership will enable our existing and new customers the advantages of enterprise class features to seamlessly integrate next-generation, highly cost-effective, Security Surveillance Solutions. The V2217 Video Analytics are supported at the edge, at the server or embedded into the camera making this a truly scalable, open platform solution.
"This is a win-win-win combination for DELOPT, Infinova and their customers. The partnership is very unique, as we compliment each other’s technologies and together we can provide our customers with reliable and cost-effective turnkey solutions."
Dr. M. R. Sheshadri Managing Director, DELOPT, India
Some of the unique advantages of the DELOPT / Infinova combination are:
Multi System Control Center
Image Content Navigation
2.5D Embedded Live Video Maps
Web Client & Video Wall
Edge / Server/ Embedded Based Multi Rule Analytics
The Video Analytics can run single or multi analytic rules simultaneously irrespective of the platform selected. Also, DELOPT has released a Video Analytics Library / SDK for integrating it to existing Infinova V2216 Video Management Software.
"As security and surveillance solutions become more sophisticated with advanced video analytics tools, such as the ones we have integrated from DELOPT, are vital for forensic analysis and to create better quality and more reliable evidence."
Dr. Jeffery Liu President, Infinova, USA
Both DELOPT and Infinova have many years of experience in delivering high-performance solutions for customers in Defense, Security / Surveillance and Intelligent Transportation Systems (ITS) domains. Some of the technologies covered are:
Turnkey Solution Partner for your Security, Surveillance & ITS needs DELOPT is a focused high technology manufacturer & leading solution innovator for Security, Surveillance & ITS markets. In addition above, DELOPT also provides design, development and production services in Embedded Systems, Electro-Optics systems, Avionics & Display systems for Defense Applications.
Infinova
Complete security solutions — from the Control Room to the Cameras Infinova is a high-end technology manufacturer of complete solutions with industry-leading customer service. Our products are manufactured at Infinova facilities under strict production and quality controls that are certified to ISO 9001 standards.
We provide complete security and surveillance solutions that stretch from the:
Control Room with network video management, matrix switchers, access control, communications and control equipment etc.
To the cameras where we have a range of access control devices, IP, megapixel and analog cameras for different applications.
By complete solution we do not mean proprietary, we integrate with technology from many different manufacturers. The difference is, we are responsible for reliability and quality of your complete solution, you have one supplier to work with, Infinova.
For More Information, please contact:
DELOPT Harish D AGM - Business Development Bangalore, India Email : harish@delopt.co.in
INFINOVA Milind M Borkar Vice President - Sales M.E. Africa & Indian subcontinent PO Box 5531 Salmiya Zip code 22066 Salmiya Email : infinova.net@gmail.com
OUR HEADQUARTERS
Delopt is located in the Silicon City of India, Bangalore.